Interview-style, personalized college counseling.

Get your studen'ts character across.

Detail, Authenticity, Honesty

Under Rob’s guidance, a student transports the reader into their world. Don’t make empty claims as to your best traits— lead the reader into deducing your character traits themselves.

“When we rose from the pavement, she snickered at the opalescent chalk engraved into every crevice of my knees. Leading with compassion cinched us together, giving Crystal and I the mutual trust and investment that was to form the backbone of our progress together.”

-Charlotte O.

Cornell, class of 2027

EXCELLENT
27 reviews on
Peter L.
Peter L.
2023-04-02
When my son started his college application last Summer, we reached to Rob. Rob immediately stood out while I was talking with a few experts. They are all very knowledgeable and professional, but Rob came across very sincere, had the best interest of the student in mind, and showed a great degree of flexibility. My son also found Rob to be very relatable. Rob spent great amount of time letting my son share his own ideas and asked open-ended questions to stimulate his creativity. Throughout the mentoring sessions, my son learned from Rob how to use creative writing to express his feelings and emotions, and articulated the significant and far-reaching impact of certain events in his life. The obvious outcomes of the sessions are the beautifully written essays/self assessments (along other things) that got my son accepted by a number of top-20 US colleges. But what’s far more important is that the thought process and work ethic Rob helped instill in my son will continue to benefit him for the many years to come. I would recommend Rob to any parents/students who not only need guidance/advice in college essays/application, but also want to hone their skills in creative writing, critical thinking, and problem solving.
Sveta M.
Sveta M.
2023-01-20
My son had completed two essays before he met with Rob, but he wasn’t quite happy with the result. After just one consultation with Rob he felt like his essays had improved significantly. Rob was interviewing my son and helping him put his thoughts “on paper”. He was very efficient and fun to work with. Rob’s creativity and talent make the whole difference! I feel like not only the current essays are better, but my son is a bit better writer than he was just a few sessions ago. We are lucky to find Rob!
T C.
T C.
2022-12-20
Rob knew exactly what my son needed. My son was accepted to Yale! Our family were amazed by his great ability to make us successful. He make your essays, personal and very impressive. You will never be disappointed at him. So we strongly recommend him and would use him again in the future.
Mei L.
Mei L.
2022-11-20
We contacted Rob to assist my son in writing his essays for Brown, Harvard, and other competitive schools. My son has experience writing fiction and had written essays that we were fairly happy with, but after seeing the results from his first session with Rob, we immediately signed up for four more hours the next day. Rob was able to help my son improve all of his essays immensely a few days before the deadline. They were so clear, powerful, and moving by the end of their time together! We recruited Rob to help with the rest of my son’s regular decision essays. I recommend Rob highly!
Rossella R.
Rossella R.
2022-11-16
Excellent service and results
Hazel s.
Hazel s.
2022-11-15
Thank you so much! Helped me out with my essays a lot!!
Tim F.
Tim F.
2022-10-22
Great.
Peter B.
Peter B.
2022-10-07
Rob cared about the process for my applications to Grad School and truthfully took the time to take me step by step. 10/10 would recommend!
Linda H.
Linda H.
2022-09-29
Although we just started working with Rob I feel confident he is going to provide outstanding service and advice.
Alexandra C.
Alexandra C.
2022-09-21
Loved working with Rob on my transfer application essays! He was extremely helpful and easy to work with. I definitely couldn’t have done it without him!

“…I stepped outside to glimpse a pair of tie-dye Kobes out on the asphalt. They reeled me closer like someone turned on an electromagnetic field. At home, I rifled through Footlocker’s website until I stumbled upon a pair of Kobe 10s. It was like I was looking in a mirror: I saw me in the design.”

-David L.

Dartmouth, class of 2027

Hundreds of success stories

Satisfied students from the past two application cycles alone now study at Yale, Dartmouth, Cornell, UCLA, Johns Hopkins, NYU, NYU Shanghai, UMich and many more top-tier schools.

Guidance for students of every academic interest and background

No matter the student’s academic level or major of interest, Rob has the experience and resources to help every student.

Your Queries Answered

How should my student prepare for their sessions?

Students should not prepare for sessions. Success from working with Rob rests on students exploring their stories and conversing with Rob in real time, as if in an interview. Only through this approach can students access their most moving stories, powerful insights, and unique personal voice. Humans are social and the brain is fundamentally designed to converse, not to type into a perspectiveless word processor. As students begin telling stories related to their passions, Rob pushes them into going deeper, finding more details from their lives to unify the reader with the student’s perspective. In the process, students articulate insights and life lessons that they never knew they had.

How many hours can we expect the process to require?

For students applying to a host of competitive schools, the entire process usually takes 12 – 14 hours. Less competitive schools require less writing and their applications will demand less time. As students add schools to their list, the application process become efficient as their repertoire of essays can more easily be repurposed for additional prompts.

How do we know Rob will be a good match for our student?

Rob always takes sessions with students before receiving payment. If the studen’t doesn’t like the experience or the outcome of the session, you don’t have to pay.

How do you charge?

Rob charges a simple hourly rate. Rob finds that with package deals, students can second-guess their work into oblivion, sterilizing it of personal voice and excitement once it becomes overworked. These are personal essays and while they require scrupulous attention to detail, success resembles capturing the wind in a box. Rob’s hourly rate best serves this end.

Additionally, Rob’s process has only one speed— full throttle. For his unique interview-style process, Rob works with students multiple times faster than most college counselors who drag the process on. When working with Rob, he and the student get consumed by the creative project and always come out the other end with a huge amount of tangible progress.

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